Asia Satellite TV selects Xcrypt to expand its business model to Pay-TV

Seoul (February 16, 2009) – Xcrypt, Inc. (www.xcrypt.co.kr) today announced that ASTV, one of Thailand’s premier broadcasters and the leading Thai ethnic TV offer in the USA, has selected Xcrypt’s Conditional Access System to expand its business model and soon offer a Pay-TV package to its international viewers.

To meet the growing demand of their viewers in the United States, ASTV in partnership with Pittsburgh International Telecommunication Satellite, a leading international ethnic channel provider in the US, currently provides three satellite signals for their Thai expatriate audience:

ASTV US 1 – ASTV USA News1
(Thai News with informative political, social and entertainment programs)

ASTV US 2 – ASTV USA Variety
(Thai programming pertaining to culture & arts, health, music and entertainment as well as English news and English Thai programming)

ASTV US 3 – ASTV Thai-Lao
(News and lifestyle channel catered to our Lao neighbors and North Eastern Thais)

ASTV USA (http://www.astv-tv.com/usa/astv_usa.html) will be one of the very first ethnic broadcasters to switch to a DVB-S2 signal for its Pay-TV service. A road show will be undertaken in March to demonstrate the new service to ASTV’s reseller nationwide, as well as during the Satellite 2009 trade show to be held in Washington D.C.

Winner Dachpian, ASTV USA’s managing director said: “Xcrypt has been preferred after a long and rigorous selection process due to both the technical advantages they offered and the support they were able to provide. This is an ideal CA system for the medium-sized operators in that they offer security, easy configuration and the opportunity to create new business models aligned with our business goals.”

“This is our first inroad in the highly competitive US digital TV market” said Mr Sohn, Xcrypt CEO and President. “Four months after opening a local sales office for North and South America, we are seeing results which reinforce our vision that this market is key to Xcrypt’s global development. The analog cut-off date of February 17 in the USA will accelerate the digital transition of the small-to-medium sized operators. By being present locally and partnering with market makers, we optimize our chances to seize many opportunities in the coming months.”

http://www.xcrypt.co.kr
Contacts: Sean PARK - Marketing Manager - Tel: +82 2 380 3400 - Email: sean@xcrypt.co.kr